Are you too? If so, one thing I can tell you from almost 30 years of experience advising creative professionals: when you focus, you get better clients. Is that something you want in 2017?
Well read on, because this is the second in a series of posts that will give you the simple formula and tools to find your focus and make it easier for better clients to find you.
Each post in this series goes into detail about a different strategy you can easily implement today. (Read Post #1 here.)
This “formula” is also the schedule of topics for the Get Better Clients Bootcamp, May 2, 2017 in Chicago, a half day intensive hosted by HOW Design Live and presented by Marketing Mentor. (Details here: http://bit.ly/GetBetterClientsBootcamp)
Here’s the first step: Step 1: Decide Where to Focus.
Focus is the key to success, no matter how you define success, whether it means having fewer clients paying more money or just getting better projects with higher quality people.
Focusing is the way to get there. You may resist the idea or maybe you embrace it but just don’t know where to focus.
Start with 2 points of focus:
Focus on what is different about you and convey that in all your messaging.
Then focus on the market to whom that one thing is important, essential, will make a difference to them – that’s your market.
There are many different — and often creative — ways to focus on a market. Here are 10 to consider:
- Vertical
- Horizontal
- Vertical + Horizontal
- Technology
- Umbrella idea
- Related industries
- “We understand your customer”
- The way you work
- Company size/need
- Issue-driven
